# akratics anonymous and the what-the-hell effect

**URL:** <https://forum.beeminder.com/t/akratics-anonymous-and-the-what-the-hell-effect/1320>\
**Category:** uncategorized\
**Created:** [July 19, 2011, 7:24pm UTC](https://forum.beeminder.com/t/akratics-anonymous-and-the-what-the-hell-effect/1320 "2011-07-19T19:24:48Z")\
**Posts on this page:** 17\
**Page:** 1

<div class="post-metadata">

**Author:** ![Daniel\_Reeves](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.beeminder.com/daniel_reeves/32/707_2.png) [@Daniel\_Reeves](https://forum.beeminder.com/u/Daniel_Reeves)\
**Post date:** [July 19, 2011, 7:24pm UTC](https://forum.beeminder.com/t/akratics-anonymous-and-the-what-the-hell-effect/1320/1 "2011-07-19T19:24:48Z")

</div>

From: Daniel Reeves [dreeves@umich.edu](mailto:dreeves@umich.edu)  
Date: Fri, Jun 10, 2011 at 18:41  
Subject: akratics anonymous and the what-the-hell effect

Welcome to the new members who were inspired to join by our last blog  
post – [blog.bmndr.com/akratics](http://blog.bmndr.com/akratics) – in which we explained how most  
people are not cut out to be Beeminder customers.

You all, on the other hand, are the epitome of Beemindees: irrational  
people who are hyperrational about your irrationality.

The topic for today is the What-The-Hell effect:  
[http://www.spring.org.uk/2011/03/the-what-the-hell-effect.php](http://www.spring.org.uk/2011/03/the-what-the-hell-effect.php)

In short, the What-The-Hell effect predicts that once you go off your  
yellow brick road, all akratic hell breaks loose.

Any anecdotal evidence in favor or against the theory?

(This is still a very small group – 26 people. Don’t be shy about chiming in.)

–  
[http://dreev.es](http://dreev.es) – search://"Daniel Reeves"  
Follow the Yellow Brick Road – [http://beeminder.com](http://beeminder.com)

–  
[http://dreev.es](http://dreev.es) – search://"Daniel Reeves"  
Follow the Yellow Brick Road – [http://beeminder.com](http://beeminder.com)

---

<div class="post-metadata">

**Author:** ![Daniel\_Reeves](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.beeminder.com/daniel_reeves/32/707_2.png) [@Daniel\_Reeves](https://forum.beeminder.com/u/Daniel_Reeves)\
**Post date:** [July 19, 2011, 7:25pm UTC](https://forum.beeminder.com/t/akratics-anonymous-and-the-what-the-hell-effect/1320/2 "2011-07-19T19:25:15Z")

</div>

From: David Reiley [david@davidreiley.com](mailto:david@davidreiley.com)  
Date: Fri, Jun 10, 2011 at 20:27  
Subject: Re: akratics anonymous and the what-the-hell effect

This certainly does seem a weakness of the Beeminder approach. By  
making the all-or-nothing bet, you exaggerate the What-the-Hell effect  
a lot in the event that you lose.

David

On Jun 10, 2011, at 4:41 PM, Daniel Reeves wrote:

> Welcome to the new members who were inspired to join by our last blog  
> post – [Akratics Anonymous | Beeminder Blog](http://blog.bmndr.com/akratics) – in which we explained how most  
> people are not cut out to be Beeminder customers.
> 
> You all, on the other hand, are the epitome of Beemindees: irrational  
> people who are hyperrational about your irrationality.
> 
> The topic for today is the What-The-Hell effect:  
> [The What-The-Hell Effect - PsyBlog](http://www.spring.org.uk/2011/03/the-what-the-hell-effect.php)
> 
> In short, the What-The-Hell effect predicts that once you go off your  
> yellow brick road, all akratic hell breaks loose.
> 
> Any anecdotal evidence in favor or against the theory?
> 
> (This is still a very small group – 26 people. Don’t be shy about chiming in.)

–  
My home page: [http://www.davidreiley.com](http://www.davidreiley.com)

“Don’t believe everything you read on the Internet.” – Abraham Lincoln

–  
[http://dreev.es](http://dreev.es) – search://“Daniel Reeves”  
Follow the Yellow Brick Road – [http://beeminder.com](http://beeminder.com)

---

<div class="post-metadata">

**Author:** ![Daniel\_Reeves](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.beeminder.com/daniel_reeves/32/707_2.png) [@Daniel\_Reeves](https://forum.beeminder.com/u/Daniel_Reeves)\
**Post date:** [July 19, 2011, 7:25pm UTC](https://forum.beeminder.com/t/akratics-anonymous-and-the-what-the-hell-effect/1320/3 "2011-07-19T19:25:31Z")

</div>

From: Julian Schvartzman [julian.schvartzman@gmail.com](mailto:julian.schvartzman@gmail.com)  
Date: Fri, Jun 10, 2011 at 21:17  
Subject: Re: akratics anonymous and the what-the-hell effect

Does it really have to be all-or-nothing? How about some sort of  
incremental approach, e.g., pay $5 the first time that you go off the  
YBR, $7 the 2nd time, and so on…?  
I don’t like big all-or-nothing bets because, even without the  
what-the-hell effect, they still turn into an incentive to default (or  
just lie?) on a contract that the other party will likely be unable to  
enforce. Am I really going pay $100K for going off the YBR? $10K?  
$5K? $1K? $1? Perhaps small and incrementally more painful bets would  
be more effective, might give a chance to the hyperrational side to  
react, and at the same time we would not be exaggerating the  
what-the-hell effect. (?)

On Fri, Jun 10, 2011 at 9:27 PM, David Reiley [david@davidreiley.com](mailto:david@davidreiley.com) wrote:

> This certainly does seem a weakness of the Beeminder approach. By making the all-or-nothing bet, you exaggerate the What-the-Hell effect a lot in the event that you lose.
> 
> David
> 
> On Jun 10, 2011, at 4:41 PM, Daniel Reeves wrote:
> 
> > Welcome to the new members who were inspired to join by our last blog  
> > post – [Akratics Anonymous | Beeminder Blog](http://blog.bmndr.com/akratics) – in which we explained how most  
> > people are not cut out to be Beeminder customers.
> > 
> > You all, on the other hand, are the epitome of Beemindees: irrational  
> > people who are hyperrational about your irrationality.
> > 
> > The topic for today is the What-The-Hell effect:  
> > [The What-The-Hell Effect - PsyBlog](http://www.spring.org.uk/2011/03/the-what-the-hell-effect.php)
> > 
> > In short, the What-The-Hell effect predicts that once you go off your  
> > yellow brick road, all akratic hell breaks loose.
> > 
> > Any anecdotal evidence in favor or against the theory?
> > 
> > (This is still a very small group – 26 people. Don’t be shy about chiming in.)
> 
> –  
> My home page: [http://www.davidreiley.com](http://www.davidreiley.com)
> 
> “Don’t believe everything you read on the Internet.” – Abraham Lincoln

–  
[http://dreev.es](http://dreev.es) – search://“Daniel Reeves”  
Follow the Yellow Brick Road – [http://beeminder.com](http://beeminder.com)

---

<div class="post-metadata">

**Author:** ![Daniel\_Reeves](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.beeminder.com/daniel_reeves/32/707_2.png) [@Daniel\_Reeves](https://forum.beeminder.com/u/Daniel_Reeves)\
**Post date:** [July 19, 2011, 7:26pm UTC](https://forum.beeminder.com/t/akratics-anonymous-and-the-what-the-hell-effect/1320/4 "2011-07-19T19:26:02Z")

</div>

From: Daniel Reeves [dreeves@umich.edu](mailto:dreeves@umich.edu)  
Date: Fri, Jun 10, 2011 at 23:24  
Subject: Re: akratics anonymous and the what-the-hell effect

We’ve been thinking along similar lines: The initial penalty might be  
$5 and it keeps doubling each time you fail.  
That way you quickly converge on what for you constitutes a  
scary/motivating amount to have at risk.  
In fact, that’s kind of how things evolved with my and Bethany’s  
contracts. When we first started experimenting with cash commitment  
contracts we’d risk at most $20. Soon enough we found that,  
ironically, the $20 was a very fair price to pay for all the  
motivation it engendered until it failed. But of course it all falls  
apart if you think of the penalty as worth paying. So we jacked it up,  
first into the hundreds, then one or two thousand. These contracts  
are so insanely valuable to us that for our most recent one we weren’t  
_entirely_ sure that we couldn’t rationalize $2k as worth it. So to be  
safe we went with $5k. That kept the fear alive, and everything  
worked out great.

I think Melanie has gone through a similar process with her contracts  
but for her she topped out at $600, which seemed to be plenty.

One problem, if anyone has ideas on this:  
If you keep doubling the penalty then by the time you find your  
Motivation Point – the amount of money you’re sufficiently motivated  
to not lose – you’ve racked up essentially that very amount from all  
the previous penalties. Note that that was _not_ the case for Bethany  
and I because we’d scale up the penalty in reaction to close calls or  
just the anticipation of no longer being sufficiently motivated by the  
previous amount.  
It would help to multiply by, say, 10, each time instead of 2. But  
even then, it’s a little harsh to extract $555 from someone before  
settling on their motivation point of $5k. Or maybe that’s too rare  
to worry about and coughing up $55 before hitting a motivation point  
of $500 is the highest we’d have to worry about, which doesn’t seem so  
bad.

On Fri, Jun 10, 2011 at 21:17, Julian Schvartzman  
[julian.schvartzman@gmail.com](mailto:julian.schvartzman@gmail.com) wrote:

> Does it really have to be all-or-nothing? How about some sort of  
> incremental approach, e.g., pay $5 the first time that you go off the YBR,  
> $7 the 2nd time, and so on…?  
> I don’t like big all-or-nothing bets because, even without the what-the-hell  
> effect, they still turn into an incentive to default (or just lie?) on a  
> contract that the other party will likely be unable to enforce. Am I really  
> going pay $100K for going off the YBR? $10K? $5K? $1K? $1? Perhaps small  
> and incrementally more painful bets would be more effective, might give a  
> chance to the hyperrational side to react, and at the same time we would not  
> be exaggerating the what-the-hell effect. (?)
> 
> On Fri, Jun 10, 2011 at 9:27 PM, David Reiley [david@davidreiley.com](mailto:david@davidreiley.com) wrote:
> 
> > This certainly does seem a weakness of the Beeminder approach. By making  
> > the all-or-nothing bet, you exaggerate the What-the-Hell effect a lot in the  
> > event that you lose.
> > 
> > David
> > 
> > On Jun 10, 2011, at 4:41 PM, Daniel Reeves wrote:
> > 
> > > Welcome to the new members who were inspired to join by our last blog  
> > > post – [Akratics Anonymous | Beeminder Blog](http://blog.bmndr.com/akratics) – in which we explained how most  
> > > people are not cut out to be Beeminder customers.
> > > 
> > > You all, on the other hand, are the epitome of Beemindees: irrational  
> > > people who are hyperrational about your irrationality.
> > > 
> > > The topic for today is the What-The-Hell effect:  
> > > [The What-The-Hell Effect - PsyBlog](http://www.spring.org.uk/2011/03/the-what-the-hell-effect.php)
> > > 
> > > In short, the What-The-Hell effect predicts that once you go off your  
> > > yellow brick road, all akratic hell breaks loose.
> > > 
> > > Any anecdotal evidence in favor or against the theory?
> > > 
> > > (This is still a very small group – 26 people. Don’t be shy about  
> > > chiming in.)
> > 
> > –  
> > My home page: [http://www.davidreiley.com](http://www.davidreiley.com)
> > 
> > “Don’t believe everything you read on the Internet.” – Abraham Lincoln

–  
[http://dreev.es](http://dreev.es) – search://“Daniel Reeves”  
Follow the Yellow Brick Road – [http://beeminder.com](http://beeminder.com)

–  
[http://dreev.es](http://dreev.es) – search://“Daniel Reeves”  
Follow the Yellow Brick Road – [http://beeminder.com](http://beeminder.com)

---

<div class="post-metadata">

**Author:** ![Daniel\_Reeves](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.beeminder.com/daniel_reeves/32/707_2.png) [@Daniel\_Reeves](https://forum.beeminder.com/u/Daniel_Reeves)\
**Post date:** [July 19, 2011, 7:26pm UTC](https://forum.beeminder.com/t/akratics-anonymous-and-the-what-the-hell-effect/1320/5 "2011-07-19T19:26:35Z")

</div>

From: Julian Schvartzman [julian.schvartzman@gmail.com](mailto:julian.schvartzman@gmail.com)  
Date: Sun, Jun 12, 2011 at 11:57  
Subject: Re: akratics anonymous and the what-the-hell effect

I wouldn’t be too worried about penalties before the “motivation  
point”, perhaps because I’d motivate myself with a maximum amount I’d  
be willing to spend. In any case, here are a few more ideas:

- Make the multiplier a function of how often you go off the YBR.  
More often → raise the multiplier faster.

- Offer some sort of partial refund for good behavior (eg 10% of your  
penalty each month, up to 80%). This creates an acquisitional goal as  
described in the what-the-hell article (you try to earn your penalty  
back), and reduces the “problem” that you mentioned. You still have  
the threat of the upcoming larger penalty. It’s like using both the  
carrot and the stick.

On Sat, Jun 11, 2011 at 12:24 AM, Daniel Reeves [dreeves@umich.edu](mailto:dreeves@umich.edu) wrote:

> We’ve been thinking along similar lines: The initial penalty might be  
> $5 and it keeps doubling each time you fail.  
> That way you quickly converge on what for you constitutes a  
> scary/motivating amount to have at risk.  
> In fact, that’s kind of how things evolved with my and Bethany’s  
> contracts. When we first started experimenting with cash commitment  
> contracts we’d risk at most $20. Soon enough we found that,  
> ironically, the $20 was a very fair price to pay for all the  
> motivation it engendered until it failed. But of course it all falls  
> apart if you think of the penalty as worth paying. So we jacked it up,  
> first into the hundreds, then one or two thousand. These contracts  
> are so insanely valuable to us that for our most recent one we weren’t  
> _entirely_ sure that we couldn’t rationalize $2k as worth it. So to be  
> safe we went with $5k. That kept the fear alive, and everything  
> worked out great.
> 
> I think Melanie has gone through a similar process with her contracts  
> but for her she topped out at $600, which seemed to be plenty.
> 
> One problem, if anyone has ideas on this:  
> If you keep doubling the penalty then by the time you find your  
> Motivation Point – the amount of money you’re sufficiently motivated  
> to not lose – you’ve racked up essentially that very amount from all  
> the previous penalties. Note that that was _not_ the case for Bethany  
> and I because we’d scale up the penalty in reaction to close calls or  
> just the anticipation of no longer being sufficiently motivated by the  
> previous amount.  
> It would help to multiply by, say, 10, each time instead of 2. But  
> even then, it’s a little harsh to extract $555 from someone before  
> settling on their motivation point of $5k. Or maybe that’s too rare  
> to worry about and coughing up $55 before hitting a motivation point  
> of $500 is the highest we’d have to worry about, which doesn’t seem so  
> bad.
> 
> On Fri, Jun 10, 2011 at 21:17, Julian Schvartzman  
> [julian.schvartzman@gmail.com](mailto:julian.schvartzman@gmail.com) wrote:
> 
> > Does it really have to be all-or-nothing? How about some sort of  
> > incremental approach, e.g., pay $5 the first time that you go off the YBR,  
> > $7 the 2nd time, and so on…?  
> > I don’t like big all-or-nothing bets because, even without the what-the-hell  
> > effect, they still turn into an incentive to default (or just lie?) on a  
> > contract that the other party will likely be unable to enforce. Am I really  
> > going pay $100K for going off the YBR? $10K? $5K? $1K? $1? Perhaps small  
> > and incrementally more painful bets would be more effective, might give a  
> > chance to the hyperrational side to react, and at the same time we would not  
> > be exaggerating the what-the-hell effect. (?)
> > 
> > On Fri, Jun 10, 2011 at 9:27 PM, David Reiley [david@davidreiley.com](mailto:david@davidreiley.com) wrote:
> > 
> > > This certainly does seem a weakness of the Beeminder approach. By making  
> > > the all-or-nothing bet, you exaggerate the What-the-Hell effect a lot in the  
> > > event that you lose.
> > > 
> > > David
> > > 
> > > On Jun 10, 2011, at 4:41 PM, Daniel Reeves wrote:
> > > 
> > > > Welcome to the new members who were inspired to join by our last blog  
> > > > post – [Akratics Anonymous | Beeminder Blog](http://blog.bmndr.com/akratics) – in which we explained how most  
> > > > people are not cut out to be Beeminder customers.
> > > > 
> > > > You all, on the other hand, are the epitome of Beemindees: irrational  
> > > > people who are hyperrational about your irrationality.
> > > > 
> > > > The topic for today is the What-The-Hell effect:  
> > > > [The What-The-Hell Effect - PsyBlog](http://www.spring.org.uk/2011/03/the-what-the-hell-effect.php)
> > > > 
> > > > In short, the What-The-Hell effect predicts that once you go off your  
> > > > yellow brick road, all akratic hell breaks loose.
> > > > 
> > > > Any anecdotal evidence in favor or against the theory?
> > > > 
> > > > (This is still a very small group – 26 people. Don’t be shy about  
> > > > chiming in.)
> > > 
> > > –  
> > > My home page: [http://www.davidreiley.com](http://www.davidreiley.com)
> > > 
> > > “Don’t believe everything you read on the Internet.” – Abraham Lincoln
> 
> –  
> [http://dreev.es](http://dreev.es) – search://“Daniel Reeves”  
> Follow the Yellow Brick Road – [http://beeminder.com](http://beeminder.com)

–  
[http://dreev.es](http://dreev.es) – search://“Daniel Reeves”  
Follow the Yellow Brick Road – [http://beeminder.com](http://beeminder.com)

---

<div class="post-metadata">

**Author:** ![Daniel\_Reeves](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.beeminder.com/daniel_reeves/32/707_2.png) [@Daniel\_Reeves](https://forum.beeminder.com/u/Daniel_Reeves)\
**Post date:** [July 19, 2011, 7:27pm UTC](https://forum.beeminder.com/t/akratics-anonymous-and-the-what-the-hell-effect/1320/6 "2011-07-19T19:27:11Z")

</div>

From: laurie reeves [lauriekreeves@gmail.com](mailto:lauriekreeves@gmail.com)  
Date: Sun, Jun 12, 2011 at 12:59  
Subject: Re: akratics anonymous and the what-the-hell effect

ooh, I like this idea of earning your money back. What if people put  
up all the money they’re risking right in the beginning and then  
gradually earned most of it back (some percentage would not come back  
to them- this is the fee for using Beeminder. It could be set up with  
gradually increasing increments of payback, thus the closer they come  
to acccomplishing their goal, the more they start getting back, but  
perhaps with the largest increment coming when they reach the goal.  
This takes away the punishment mentality (something that has bothered  
me) and turns everything into a positive! I love this idea. And the  
problem of collecting the money when someone fails goes away.  
Lauriemom

On Sun, Jun 12, 2011 at 11:57 AM, Julian Schvartzman  
[julian.schvartzman@gmail.com](mailto:julian.schvartzman@gmail.com) wrote:

> I wouldn’t be too worried about penalties before the “motivation point”, perhaps because I’d motivate myself with a maximum amount I’d be willing to spend. In any case, here are a few more ideas:
> 
> - Make the multiplier a function of how often you go off the YBR. More often → raise the multiplier faster.
> 
> - Offer some sort of partial refund for good behavior (eg 10% of your penalty each month, up to 80%). This creates an acquisitional goal as described in the what-the-hell article (you try to earn your penalty back), and reduces the “problem” that you mentioned. You still have the threat of the upcoming larger penalty. It’s like using both the carrot and the stick.
> 
> On Sat, Jun 11, 2011 at 12:24 AM, Daniel Reeves [dreeves@umich.edu](mailto:dreeves@umich.edu) wrote:
> 
> > We’ve been thinking along similar lines: The initial penalty might be  
> > $5 and it keeps doubling each time you fail.  
> > That way you quickly converge on what for you constitutes a  
> > scary/motivating amount to have at risk.  
> > In fact, that’s kind of how things evolved with my and Bethany’s  
> > contracts. When we first started experimenting with cash commitment  
> > contracts we’d risk at most $20. Soon enough we found that,  
> > ironically, the $20 was a very fair price to pay for all the  
> > motivation it engendered until it failed. But of course it all falls  
> > apart if you think of the penalty as worth paying. So we jacked it up,  
> > first into the hundreds, then one or two thousand. These contracts  
> > are so insanely valuable to us that for our most recent one we weren’t  
> > _entirely_ sure that we couldn’t rationalize $2k as worth it. So to be  
> > safe we went with $5k. That kept the fear alive, and everything  
> > worked out great.
> > 
> > I think Melanie has gone through a similar process with her contracts  
> > but for her she topped out at $600, which seemed to be plenty.
> > 
> > One problem, if anyone has ideas on this:  
> > If you keep doubling the penalty then by the time you find your  
> > Motivation Point – the amount of money you’re sufficiently motivated  
> > to not lose – you’ve racked up essentially that very amount from all  
> > the previous penalties. Note that that was _not_ the case for Bethany  
> > and I because we’d scale up the penalty in reaction to close calls or  
> > just the anticipation of no longer being sufficiently motivated by the  
> > previous amount.  
> > It would help to multiply by, say, 10, each time instead of 2. But  
> > even then, it’s a little harsh to extract $555 from someone before  
> > settling on their motivation point of $5k. Or maybe that’s too rare  
> > to worry about and coughing up $55 before hitting a motivation point  
> > of $500 is the highest we’d have to worry about, which doesn’t seem so  
> > bad.
> > 
> > On Fri, Jun 10, 2011 at 21:17, Julian Schvartzman  
> > [julian.schvartzman@gmail.com](mailto:julian.schvartzman@gmail.com) wrote:
> > 
> > > Does it really have to be all-or-nothing? How about some sort of  
> > > incremental approach, e.g., pay $5 the first time that you go off the YBR,  
> > > $7 the 2nd time, and so on…?  
> > > I don’t like big all-or-nothing bets because, even without the what-the-hell  
> > > effect, they still turn into an incentive to default (or just lie?) on a  
> > > contract that the other party will likely be unable to enforce. Am I really  
> > > going pay $100K for going off the YBR? $10K? $5K? $1K? $1? Perhaps small  
> > > and incrementally more painful bets would be more effective, might give a  
> > > chance to the hyperrational side to react, and at the same time we would not  
> > > be exaggerating the what-the-hell effect. (?)
> > > 
> > > On Fri, Jun 10, 2011 at 9:27 PM, David Reiley [david@davidreiley.com](mailto:david@davidreiley.com) wrote:
> > > 
> > > > This certainly does seem a weakness of the Beeminder approach. By making  
> > > > the all-or-nothing bet, you exaggerate the What-the-Hell effect a lot in the  
> > > > event that you lose.
> > > > 
> > > > David
> > > > 
> > > > On Jun 10, 2011, at 4:41 PM, Daniel Reeves wrote:
> > > > 
> > > > > Welcome to the new members who were inspired to join by our last blog  
> > > > > post – [Akratics Anonymous | Beeminder Blog](http://blog.bmndr.com/akratics) – in which we explained how most  
> > > > > people are not cut out to be Beeminder customers.
> > > > > 
> > > > > You all, on the other hand, are the epitome of Beemindees: irrational  
> > > > > people who are hyperrational about your irrationality.
> > > > > 
> > > > > The topic for today is the What-The-Hell effect:  
> > > > > [The What-The-Hell Effect - PsyBlog](http://www.spring.org.uk/2011/03/the-what-the-hell-effect.php)
> > > > > 
> > > > > In short, the What-The-Hell effect predicts that once you go off your  
> > > > > yellow brick road, all akratic hell breaks loose.
> > > > > 
> > > > > Any anecdotal evidence in favor or against the theory?
> > > > > 
> > > > > (This is still a very small group – 26 people. Don’t be shy about  
> > > > > chiming in.)
> > > > 
> > > > –  
> > > > My home page: [http://www.davidreiley.com](http://www.davidreiley.com)
> > > > 
> > > > “Don’t believe everything you read on the Internet.” – Abraham Lincoln
> > 
> > –  
> > [http://dreev.es](http://dreev.es) – search://“Daniel Reeves”  
> > Follow the Yellow Brick Road – [http://beeminder.com](http://beeminder.com)

–  
[http://dreev.es](http://dreev.es) – search://“Daniel Reeves”  
Follow the Yellow Brick Road – [http://beeminder.com](http://beeminder.com)

---

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**Author:** ![Daniel\_Reeves](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.beeminder.com/daniel_reeves/32/707_2.png) [@Daniel\_Reeves](https://forum.beeminder.com/u/Daniel_Reeves)\
**Post date:** [July 19, 2011, 7:27pm UTC](https://forum.beeminder.com/t/akratics-anonymous-and-the-what-the-hell-effect/1320/7 "2011-07-19T19:27:26Z")

</div>

From: Alexander Schwarz [miro@gmx.tm](mailto:miro@gmx.tm)  
Date: Sun, Jun 12, 2011 at 16:09  
Subject: Re: akratics anonymous and the what-the-hell effect

Hi laurie,

> ooh, I like this idea of earning your money back. What if people put up all  
> the money they’re risking right in the beginning and then gradually earned  
> most of it back (some percentage would not come back to them- this is the  
> fee for using Beeminder.

That fee wouldn’t even be necessary, I suppose. There’d probably be  
enough money left from the people who failed once in a while.

> It could be set up with gradually increasing  
> increments of payback, thus the closer they come to acccomplishing their  
> goal, the more they start getting back, but perhaps with the largest  
> increment coming when they reach the goal.

Sounds good.

> This takes away the punishment mentality (something that has bothered me)  
> and turns everything into a positive!

It’s said that the fear of losing motivates more than the prospect of  
winning, so I’d use both.

Sounds promising to me: At first I state my goal and my stake like  
“Stopping smoking for a year is really important to me, it’s even  
worth 2,000$. - And I’m not just saying that, I’m actually putting  
them on the line.”

Then I’d have the opportunity each week to either honor my commitment  
and win some money or break the commitment and realize that this part  
of my stake is lost.

It would be cool to have some kind of vivid daily feedback like “Today  
you gained x$ :-)” or “Today you lost y$ :-(”

Alex

–  
[http://dreev.es](http://dreev.es) – search://“Daniel Reeves”  
Follow the Yellow Brick Road – [http://beeminder.com](http://beeminder.com)

---

<div class="post-metadata">

**Author:** ![Daniel\_Reeves](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.beeminder.com/daniel_reeves/32/707_2.png) [@Daniel\_Reeves](https://forum.beeminder.com/u/Daniel_Reeves)\
**Post date:** [July 19, 2011, 7:28pm UTC](https://forum.beeminder.com/t/akratics-anonymous-and-the-what-the-hell-effect/1320/8 "2011-07-19T19:28:04Z")

</div>

From: Daniel Reeves [dreeves@umich.edu](mailto:dreeves@umich.edu)  
Date: Sun, Jun 12, 2011 at 18:15  
Subject: Re: akratics anonymous and the what-the-hell effect

Thanks for all the great thoughts everyone. Before I reply to Julian,  
Alex, and Laurie, let me throw something into the mix from Irene who  
didn’t reply-all but said I could pass it along:

> I think it works well (the insanely high penalty for going off the YBR) for  
> you and Bethany because you are working together and so have  
> competition and someone to ensure you are being truthful. For most of  
> us there is the option of just - well - lying to ourselves as the edge of  
> the YBR comes close, having a bout of What the Hellness and then  
> getting back on track. For me personally having a huge penalty (but ive  
> turned mine into a prize that I risk if I fail to be on the YBR at a certain  
> date) is working.

I actually disagree with that, for several reasons:

1. Lying to yourself and breaking commitments to yourself is part and  
parcel with akrasia. And the buddy system only helps so much. I don’t  
think Bethany and I were keeping each other honest. What kept us  
honest with the $5k contract was that we actually sold it to a couple  
friends (for $150). If the beneficiaries hadn’t paid for the privilege  
then we probably could’ve weaseled or our friends could’ve let us off  
the hook. (Maybe we could’ve even rationalized lying in that case,  
like “well, we’re not actually hurting anyone” though that sounds  
pretty unconscionable to me.) But we actually took their $150.  
Weaseling in that case would be like selling lottery tickets and then  
rigging the draw to make sure no one ever wins.

2. Maybe some people would still cheat in those circumstances but who  
cares? I won’t buy someone’s contract unless I know they think of the  
contract the way I just described: that lying to avoid losing is  
tantamount to stealing. And if I haven’t paid for their contract then  
it’s no skin off my nose if they lie. They just defeated the point,  
is all.

3. Let’s even assume that _most_ people would lie if the chips are  
down (which I don’t believe, certainly not among the type of person  
who has been attracted to Beeminder so far – like I said, people who  
are hyperrational about their irrationality). Well, then commitment  
contracts have limited utility for most people. Though even then it’s  
not zero utility. You don’t want to have to lie so that in itself is  
motivating.

I really like Alex’s idea of the people who fail funding the people  
who succeed, so I hope lying is not in fact too common, because that  
would spoil that idea.

On Sun, Jun 12, 2011 at 16:09, Alexander Schwarz [miro@gmx.tm](mailto:miro@gmx.tm) wrote:

> Hi laurie,
> 
> > ooh, I like this idea of earning your money back. What if people put up all  
> > the money they’re risking right in the beginning and then gradually earned  
> > most of it back (some percentage would not come back to them- this is the  
> > fee for using Beeminder.
> 
> That fee wouldn’t even be necessary, I suppose. There’d probably be  
> enough money left from the people who failed once in a while.
> 
> > It could be set up with gradually increasing  
> > increments of payback, thus the closer they come to acccomplishing their  
> > goal, the more they start getting back, but perhaps with the largest  
> > increment coming when they reach the goal.
> 
> Sounds good.
> 
> > This takes away the punishment mentality (something that has bothered me)  
> > and turns everything into a positive!
> 
> It’s said that the fear of losing motivates more than the prospect of  
> winning, so I’d use both.
> 
> Sounds promising to me: At first I state my goal and my stake like  
> “Stopping smoking for a year is really important to me, it’s even  
> worth 2,000$. - And I’m not just saying that, I’m actually putting  
> them on the line.”
> 
> Then I’d have the opportunity each week to either honor my commitment  
> and win some money or break the commitment and realize that this part  
> of my stake is lost.
> 
> It would be cool to have some kind of vivid daily feedback like “Today  
> you gained x$ :-)” or “Today you lost y$ :-(”
> 
> Alex

–  
[http://dreev.es](http://dreev.es) – search://“Daniel Reeves”  
Follow the Yellow Brick Road – [http://beeminder.com](http://beeminder.com)

–  
[http://dreev.es](http://dreev.es) – search://“Daniel Reeves”  
Follow the Yellow Brick Road – [http://beeminder.com](http://beeminder.com)

---

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**Author:** ![Daniel\_Reeves](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.beeminder.com/daniel_reeves/32/707_2.png) [@Daniel\_Reeves](https://forum.beeminder.com/u/Daniel_Reeves)\
**Post date:** [July 19, 2011, 7:28pm UTC](https://forum.beeminder.com/t/akratics-anonymous-and-the-what-the-hell-effect/1320/9 "2011-07-19T19:28:30Z")

</div>

From: Daniel Reeves [dreeves@umich.edu](mailto:dreeves@umich.edu)  
Date: Sun, Jun 12, 2011 at 18:33  
Subject: Re: akratics anonymous and the what-the-hell effect

> It would be cool to have some kind of vivid daily feedback like “Today  
> you gained x$ :-)” or “Today you lost y$ :-(”

My reaction to these ideas for changing the psychology is that it’s  
not appealing to me personally, though I realize I may be in the  
minority and that we want to experiment with this stuff (and thanks  
again for the great ideas!).

But let me make one counterargument against things like earning back  
some of your forfeited money: it really muddies the consequences. How  
bad is it to go off this road, exactly? If it’s a definite dollar  
amount then the answer is simple. If it’s an amount some of which I  
can earn back, then it’s complicated, which is not what we want. It’s  
kind of like a previous debate we’ve had about grace periods and  
similar things to make YBR contracts less harsh. Here was my  
conclusion: (Short version: 3-strikes policies and grace periods and  
such seem so fair and reasonable but they backfire. Better to stick  
with the dirt simple “step off this road and you lose”.)

We need to minimize the number of rules and caveats to think about.  
Any rules and caveats that make staying on the road harder are bad for  
obvious reasons. But even the ones that try to make it easier you have  
to think about too. That’s because you’re going to end up pushing the  
limits and to understand the precise limits you have to understand  
every rule and caveat. The idea is to have as little ambiguity as  
possible about what will make you lose. Consider grace periods,  
3-strikes policies, and complicated and generous exemption criteria.  
Those, ironically, don’t reduce your chances of failing on your  
contract! How not? Because they don’t really make the overall goal any  
easier; they mostly just add some fuzziness about how far you can push  
things before you really lose. Which just means you push a little  
farther than you would otherwise and just end up increasing your  
chances of losing. Better to push it / procrastinate up to a bright,  
unambiguous line than to push it / procrastinate up to a line whose  
exact location is shrouded.  
The lesson I’ve learned: make the goal itself easier, don’t try to  
make it easier with various leniencies. If there’s any doubt, do a  
trial period to see what a road is like before you fully commit to it.

–  
[http://dreev.es](http://dreev.es) – search://“Daniel Reeves”  
Follow the Yellow Brick Road – [http://beeminder.com](http://beeminder.com)

–  
[http://dreev.es](http://dreev.es) – search://“Daniel Reeves”  
Follow the Yellow Brick Road – [http://beeminder.com](http://beeminder.com)

---

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**Author:** ![Daniel\_Reeves](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.beeminder.com/daniel_reeves/32/707_2.png) [@Daniel\_Reeves](https://forum.beeminder.com/u/Daniel_Reeves)\
**Post date:** [July 19, 2011, 7:30pm UTC](https://forum.beeminder.com/t/akratics-anonymous-and-the-what-the-hell-effect/1320/10 "2011-07-19T19:30:35Z")

</div>

From: [kar1k@gmx.de](mailto:kar1k@gmx.de)  
Date: Mon, Jun 13, 2011 at 04:54  
Subject: Re: akratics anonymous and the what-the-hell effect

Answer to Irene’s point, just a personal observation:

> > I think it works well (the insanely high penalty for going off the YBR) for  
> > you and Bethany because you are working together and so have  
> > competition and someone to ensure you are being truthful.

Two years ago I had the plan to stop drinking alcohol for 30 days,  
which was not so easy for me. So I sent 300$ to a good friend of mine,  
who was living in another town. The contract was: Should I drink, she  
could keep the money, if not, I’d get it back. This was an idea I got  
from the book “Following Through”, and it worked pretty well. Because  
it instantly raised the price of a can of beer to 300$. That other part of me  
who liked to sometimes have a drink still had that desire from time to  
time, but even to him it wasn’t worth 300$.

As to the lying and honesty part: It’s sometimes easy to rationalize  
things and find loopholes, but with such a crystal-clear agreement I  
knew that I wouldn’t (or even couldn’t) lie about this stuff; not to  
me and not to my friend.

So it worked pretty well, I did it for 30 days and then extended the  
deal for another month.

> What kept us honest with the $5k contract was that we actually sold  
> it to a couple friends (for $150).

This is a great concept.

You see, where things went wrong with the deal I mentioned above was  
when in the second month I was on vacation in Spain with a group of  
friends. It was our first night, everything was perfect, we had great  
dinner and (of course) wine to drink. So I literally said “what the  
hell…”

When I called my friend after the vacation and told her about it, she  
said I shouldn’t be too hard on myself, I had succeeded for 40 days  
and she let me off the hook! That spoiled the system for me for quite  
some time. Haven’t tried it since. I’d like to try it again if I find  
a working constellation.

Also agree with your other points.

Alex

–  
[http://dreev.es](http://dreev.es) – search://“Daniel Reeves”  
Follow the Yellow Brick Road – [http://beeminder.com](http://beeminder.com)

---

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**Author:** ![Daniel\_Reeves](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.beeminder.com/daniel_reeves/32/707_2.png) [@Daniel\_Reeves](https://forum.beeminder.com/u/Daniel_Reeves)\
**Post date:** [July 19, 2011, 7:31pm UTC](https://forum.beeminder.com/t/akratics-anonymous-and-the-what-the-hell-effect/1320/11 "2011-07-19T19:31:04Z")

</div>

From: [kar1k@gmx.de](mailto:kar1k@gmx.de)  
Date: Mon, Jun 13, 2011 at 05:16  
Subject: Re: akratics anonymous and the what-the-hell effect

Hi Daniel,

> My reaction to these ideas for changing the psychology is that it’s  
> not appealing to me personally, though I realize I may be in the  
> minority and that we want to experiment with this stuff (and thanks  
> again for the great ideas!).

> But let me make one counterargument against things like earning back  
> some of your forfeited money: it really muddies the consequences.

I agree with you on this point that the possibility of winning back  
lost money might have some undesirable consequences.

But I still like the idea of combining the motivation of winning and  
not losing money (moving toward + moving away):

What about this scenario:

The participant sets a stake of maybe 2000$ (or the amount it’s worth  
to him to succeed) and his deal partner sets a lower sum, maybe 5 or  
10%.

So the pool is 2200$ and if the goal in question is 100 days away,  
there would be a prize of 22$ to win each day, either by the  
participant or his deal partner.

This could add some instant gratification, but in a positive way:  
Imagine I have my iphone-app (for instance) where I can just check  
“Yes, I did it today! :-)” and I’m instantly credited with 22$ that I  
can now use to reward myself.

Although it might be interesting to have a dynamic mode, where prizes  
increase with time.

The idea probably still needs some fine-tuning. 😉

Alex

–  
[http://dreev.es](http://dreev.es) – search://“Daniel Reeves”  
Follow the Yellow Brick Road – [http://beeminder.com](http://beeminder.com)

---

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**Author:** ![Daniel\_Reeves](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.beeminder.com/daniel_reeves/32/707_2.png) [@Daniel\_Reeves](https://forum.beeminder.com/u/Daniel_Reeves)\
**Post date:** [July 19, 2011, 7:31pm UTC](https://forum.beeminder.com/t/akratics-anonymous-and-the-what-the-hell-effect/1320/12 "2011-07-19T19:31:23Z")

</div>

From: Jill Renaud [veganjill@gmail.com](mailto:veganjill@gmail.com)  
Date: Mon, Jun 13, 2011 at 20:19  
Subject: Re: akratics anonymous and the what-the-hell effect

I agree with Danny on many of these points. I have been kibotzing (or  
should I say beeminding) for over three years now  
([beeminder](http://beeminder.com/jill/hist)) with some degree of success. I’ve  
been here through the three strikes rule – which overall makes the  
goal much tougher – because you don’t take day to day things  
seriously enough. I’ve also been here through the various grace  
periods and extra silly rules. I think the barebones model (all or  
none) is best in terms of pushing you to meet your goal.  
My current weight loss road ([beeminder](http://beeminder.com/jill/weight)) ends in  
a week and I am dangerously close to losing my bet. That said, I  
think that I am very motivated to win my bet because the punishment is  
appropriately severe ($621, which I need pretty badly to buy a new  
wardrobe since none of my clothes fit me right now). If I had already  
won back 95% of my money, I’d be pretty inclined to say “good enough”  
and not meet my overall goal. I have a graduation party and a wedding  
to attend this weekend – were it not for my road ending on Tuesday,  
I’d probably eat with reckless abandon and be very disappointed with  
myself come Monday morning. Having basica.lly my entire bet ride on  
this weekend will ensure that I behave (and hopefully meet my overall  
goal).  
That said, even if I don’t meet my overall goal, $621 to lose 18lbs is  
a good deal in my book.  
-Jill

On Sun, Jun 12, 2011 at 7:33 PM, Daniel Reeves [dreeves@umich.edu](mailto:dreeves@umich.edu) wrote:

> > It would be cool to have some kind of vivid daily feedback like “Today  
> > you gained x$ :-)” or “Today you lost y$ :-(”
> 
> My reaction to these ideas for changing the psychology is that it’s  
> not appealing to me personally, though I realize I may be in the  
> minority and that we want to experiment with this stuff (and thanks  
> again for the great ideas!).
> 
> But let me make one counterargument against things like earning back  
> some of your forfeited money: it really muddies the consequences. How  
> bad is it to go off this road, exactly? If it’s a definite dollar  
> amount then the answer is simple. If it’s an amount some of which I  
> can earn back, then it’s complicated, which is not what we want. It’s  
> kind of like a previous debate we’ve had about grace periods and  
> similar things to make YBR contracts less harsh. Here was my  
> conclusion: (Short version: 3-strikes policies and grace periods and  
> such seem so fair and reasonable but they backfire. Better to stick  
> with the dirt simple “step off this road and you lose”.)
> 
> We need to minimize the number of rules and caveats to think about.  
> Any rules and caveats that make staying on the road harder are bad for  
> obvious reasons. But even the ones that try to make it easier you have  
> to think about too. That’s because you’re going to end up pushing the  
> limits and to understand the precise limits you have to understand  
> every rule and caveat. The idea is to have as little ambiguity as  
> possible about what will make you lose. Consider grace periods,  
> 3-strikes policies, and complicated and generous exemption criteria.  
> Those, ironically, don’t reduce your chances of failing on your  
> contract! How not? Because they don’t really make the overall goal any  
> easier; they mostly just add some fuzziness about how far you can push  
> things before you really lose. Which just means you push a little  
> farther than you would otherwise and just end up increasing your  
> chances of losing. Better to push it / procrastinate up to a bright,  
> unambiguous line than to push it / procrastinate up to a line whose  
> exact location is shrouded.  
> The lesson I’ve learned: make the goal itself easier, don’t try to  
> make it easier with various leniencies. If there’s any doubt, do a  
> trial period to see what a road is like before you fully commit to it.
> 
> –  
> [http://dreev.es](http://dreev.es) – search://“Daniel Reeves”  
> Follow the Yellow Brick Road – [http://beeminder.com](http://beeminder.com)

–  
[http://dreev.es](http://dreev.es) – search://“Daniel Reeves”  
Follow the Yellow Brick Road – [http://beeminder.com](http://beeminder.com)

---

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**Author:** ![Daniel\_Reeves](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.beeminder.com/daniel_reeves/32/707_2.png) [@Daniel\_Reeves](https://forum.beeminder.com/u/Daniel_Reeves)\
**Post date:** [July 19, 2011, 7:31pm UTC](https://forum.beeminder.com/t/akratics-anonymous-and-the-what-the-hell-effect/1320/13 "2011-07-19T19:31:49Z")

</div>

From: Daniel Reeves [dreeves@umich.edu](mailto:dreeves@umich.edu)  
Date: Mon, Jun 13, 2011 at 21:37  
Subject: Re: akratics anonymous and the what-the-hell effect

Thanks, Jill! Your last sentence is interesting… sounds like $621  
is still below your Motivation Point. Or could potentially be, if  
you’re even entertaining that “$621 to lose 18 pounds is a good deal”  
rationalization. But think of it this way: you can save yourself $621  
just by not eating much for one week! So even if all-in-all it would  
still be a good deal if you lost, you should feel pretty dumb if you  
do. 🙂

I’m still thinking about the ideas for turning the contract penalty  
around to not feel like a punishment. There are some good ideas here  
but I’m still personally not that into it. I mean, fine, it’s a  
punishment; so what? As an akratic you’re failing to do that which you  
obviously, unambiguously need to be doing, so why screw around? Let’s  
just go to the closest possible approximation of putting a gun to your  
head. In my way of thinking, every variation that makes it _less_  
like having a gun to your head just increases the chances that you’ll  
lose.

Finally, I noticed a similarity in Jill’s and Alex’s stories that  
reminded me of discussions with David Reiley and Dan Goldstein: In  
Alex’s case he was on vacation in Spain and it made sense to have an  
exception to his no alcohol contract. In Jill’s case, a temporary  
reprieve so she can enjoy the wedding and graduation party might make  
sense. Alex got the reprieve but at the expense of being able to take  
the contract seriously anymore. Jill explained how the possibility of  
reprieves just makes the overall goal harder. Still, wouldn’t it be  
nice if there was a way to have the best of both world’s? Could you  
put that gun pointed at your head in the hands of someone you trust to  
make the right judgment calls?

We’re working on an idea that’s not quite that holy grail but getting  
closer. We’ll describe it here soon.

On Mon, Jun 13, 2011 at 20:19, Jill Renaud [veganjill@gmail.com](mailto:veganjill@gmail.com) wrote:

> I agree with Danny on many of these points. I have been kibotzing (or  
> should I say beeminding) for over three years now  
> ([beeminder](http://beeminder.com/jill/hist)) with some degree of success. I’ve been  
> here through the three strikes rule – which overall makes the goal much  
> tougher – because you don’t take day to day things seriously enough. I’ve  
> also been here through the various grace periods and extra silly rules. I  
> think the barebones model (all or none) is best in terms of pushing you to  
> meet your goal.  
> My current weight loss road ([beeminder](http://beeminder.com/jill/weight)) ends in a  
> week and I am dangerously close to losing my bet. That said, I think that I  
> am very motivated to win my bet because the punishment is appropriately  
> severe ($621, which I need pretty badly to buy a new wardrobe since none of  
> my clothes fit me right now). If I had already won back 95% of my money,  
> I’d be pretty inclined to say “good enough” and not meet my overall goal. I  
> have a graduation party and a wedding to attend this weekend – were it not  
> for my road ending on Tuesday, I’d probably eat with reckless abandon and be  
> very disappointed with myself come Monday morning. Having basica.lly my  
> entire bet ride on this weekend will ensure that I behave (and hopefully  
> meet my overall goal).  
> That said, even if I don’t meet my overall goal, $621 to lose 18lbs is a  
> good deal in my book.  
> -Jill
> 
> On Sun, Jun 12, 2011 at 7:33 PM, Daniel Reeves [dreeves@umich.edu](mailto:dreeves@umich.edu) wrote:
> 
> > > It would be cool to have some kind of vivid daily feedback like “Today  
> > > you gained x$ :-)” or “Today you lost y$ :-(”
> > 
> > My reaction to these ideas for changing the psychology is that it’s  
> > not appealing to me personally, though I realize I may be in the  
> > minority and that we want to experiment with this stuff (and thanks  
> > again for the great ideas!).
> > 
> > But let me make one counterargument against things like earning back  
> > some of your forfeited money: it really muddies the consequences. How  
> > bad is it to go off this road, exactly? If it’s a definite dollar  
> > amount then the answer is simple. If it’s an amount some of which I  
> > can earn back, then it’s complicated, which is not what we want. It’s  
> > kind of like a previous debate we’ve had about grace periods and  
> > similar things to make YBR contracts less harsh. Here was my  
> > conclusion: (Short version: 3-strikes policies and grace periods and  
> > such seem so fair and reasonable but they backfire. Better to stick  
> > with the dirt simple “step off this road and you lose”.)
> > 
> > We need to minimize the number of rules and caveats to think about.  
> > Any rules and caveats that make staying on the road harder are bad for  
> > obvious reasons. But even the ones that try to make it easier you have  
> > to think about too. That’s because you’re going to end up pushing the  
> > limits and to understand the precise limits you have to understand  
> > every rule and caveat. The idea is to have as little ambiguity as  
> > possible about what will make you lose. Consider grace periods,  
> > 3-strikes policies, and complicated and generous exemption criteria.  
> > Those, ironically, don’t reduce your chances of failing on your  
> > contract! How not? Because they don’t really make the overall goal any  
> > easier; they mostly just add some fuzziness about how far you can push  
> > things before you really lose. Which just means you push a little  
> > farther than you would otherwise and just end up increasing your  
> > chances of losing. Better to push it / procrastinate up to a bright,  
> > unambiguous line than to push it / procrastinate up to a line whose  
> > exact location is shrouded.  
> > The lesson I’ve learned: make the goal itself easier, don’t try to  
> > make it easier with various leniencies. If there’s any doubt, do a  
> > trial period to see what a road is like before you fully commit to it.
> > 
> > –  
> > [http://dreev.es](http://dreev.es) – search://“Daniel Reeves”  
> > Follow the Yellow Brick Road – [http://beeminder.com](http://beeminder.com)

–  
[http://dreev.es](http://dreev.es) – search://“Daniel Reeves”  
Follow the Yellow Brick Road – [http://beeminder.com](http://beeminder.com)

–  
[http://dreev.es](http://dreev.es) – search://“Daniel Reeves”  
Follow the Yellow Brick Road – [http://beeminder.com](http://beeminder.com)

---

<div class="post-metadata">

**Author:** ![Daniel\_Reeves](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.beeminder.com/daniel_reeves/32/707_2.png) [@Daniel\_Reeves](https://forum.beeminder.com/u/Daniel_Reeves)\
**Post date:** [July 19, 2011, 7:32pm UTC](https://forum.beeminder.com/t/akratics-anonymous-and-the-what-the-hell-effect/1320/14 "2011-07-19T19:32:30Z")

</div>

From: Julian Schvartzman [julian.schvartzman@gmail.com](mailto:julian.schvartzman@gmail.com)  
Date: Mon, Jun 13, 2011 at 21:52  
Subject: Re: akratics anonymous and the what-the-hell effect

Dan,

This is in response to your previous message…

I get your points about partial refunds. I think that one of the main  
problems of this idea is the added complexity: in general, simpler  
rules seem better. However, human motivation (or lack thereof) doesn’t  
sound like a simple issue, and seems more complex than the anecdotal  
dilemma of offering a configurable auction or “just an auction”.

Personally, I wouldn’t mind going off the YBR a few times, as long as  
I reached my goal anyway, within a reasonable tolerance. Perhaps this  
is similar to having had some wine while in Spain. Of course, you can  
say that the goal should have been “at most two drinks in any two  
month period” or similar. I am just not convinced that strict rules  
with a single large penalty alone create sufficient motivation for a  
large group of people that will inevitably tend to go what-the-hell.

Note that the simpler scheme of increasing penalties over time is, in  
a way, also giving you “second chances” in advance. You just pay the  
smaller penalties, get another chance, and another… until you have  
no more slack and your next penalty is sufficiently high. Getting  
penalties refunded back to you is similar in this sense: you know in  
advance that you’ll have a second chance (by possibly earning some of  
your money back) and speculate on that, but these refund opportunities  
can easily be defined as increasingly more difficult to attain (plus  
you still have the threat of the next higher penalty). The increasing  
penalty scheme serves to discover the right motivating penalty amount;  
the refund mechanism is making the discovery process less expensive  
(plus the added benefit of creating an acquisitional goal). Once the  
refund process becomes sufficiently difficult, it’s like having no  
refund at all.

In any case, complexity alone might be sufficient to reject this  
refund approach. What I am trying to say is that, complexity aside, a  
properly defined refund mechanism doesn’t seem to have worse  
consequences than a scheme using increasing penalties and no refunds.

I look fwd to reading about your new ideas…

Julian

On Mon, Jun 13, 2011 at 10:37 PM, Daniel Reeves [dreeves@umich.edu](mailto:dreeves@umich.edu) wrote:

> Thanks, Jill! Your last sentence is interesting… sounds like $621  
> is still below your Motivation Point. Or could potentially be, if  
> you’re even entertaining that “$621 to lose 18 pounds is a good deal”  
> rationalization. But think of it this way: you can save yourself $621  
> just by not eating much for one week! So even if all-in-all it would  
> still be a good deal if you lost, you should feel pretty dumb if you  
> do. 🙂
> 
> I’m still thinking about the ideas for turning the contract penalty  
> around to not feel like a punishment. There are some good ideas here  
> but I’m still personally not that into it. I mean, fine, it’s a  
> punishment; so what? As an akratic you’re failing to do that which you  
> obviously, unambiguously need to be doing, so why screw around? Let’s  
> just go to the closest possible approximation of putting a gun to your  
> head. In my way of thinking, every variation that makes it _less_  
> like having a gun to your head just increases the chances that you’ll  
> lose.
> 
> Finally, I noticed a similarity in Jill’s and Alex’s stories that  
> reminded me of discussions with David Reiley and Dan Goldstein: In  
> Alex’s case he was on vacation in Spain and it made sense to have an  
> exception to his no alcohol contract. In Jill’s case, a temporary  
> reprieve so she can enjoy the wedding and graduation party might make  
> sense. Alex got the reprieve but at the expense of being able to take  
> the contract seriously anymore. Jill explained how the possibility of  
> reprieves just makes the overall goal harder. Still, wouldn’t it be  
> nice if there was a way to have the best of both world’s? Could you  
> put that gun pointed at your head in the hands of someone you trust to  
> make the right judgment calls?
> 
> We’re working on an idea that’s not quite that holy grail but getting  
> closer. We’ll describe it here soon.
> 
> On Mon, Jun 13, 2011 at 20:19, Jill Renaud [veganjill@gmail.com](mailto:veganjill@gmail.com) wrote:
> 
> > I agree with Danny on many of these points. I have been kibotzing (or  
> > should I say beeminding) for over three years now  
> > ([beeminder](http://beeminder.com/jill/hist)) with some degree of success. I’ve been  
> > here through the three strikes rule – which overall makes the goal much  
> > tougher – because you don’t take day to day things seriously enough. I’ve  
> > also been here through the various grace periods and extra silly rules. I  
> > think the barebones model (all or none) is best in terms of pushing you to  
> > meet your goal.  
> > My current weight loss road ([beeminder](http://beeminder.com/jill/weight)) ends in a  
> > week and I am dangerously close to losing my bet. That said, I think that I  
> > am very motivated to win my bet because the punishment is appropriately  
> > severe ($621, which I need pretty badly to buy a new wardrobe since none of  
> > my clothes fit me right now). If I had already won back 95% of my money,  
> > I’d be pretty inclined to say “good enough” and not meet my overall goal. I  
> > have a graduation party and a wedding to attend this weekend – were it not  
> > for my road ending on Tuesday, I’d probably eat with reckless abandon and be  
> > very disappointed with myself come Monday morning. Having basica.lly my  
> > entire bet ride on this weekend will ensure that I behave (and hopefully  
> > meet my overall goal).  
> > That said, even if I don’t meet my overall goal, $621 to lose 18lbs is a  
> > good deal in my book.  
> > -Jill
> > 
> > On Sun, Jun 12, 2011 at 7:33 PM, Daniel Reeves [dreeves@umich.edu](mailto:dreeves@umich.edu) wrote:
> > 
> > > > It would be cool to have some kind of vivid daily feedback like “Today  
> > > > you gained x$ :-)” or “Today you lost y$ :-(”
> > > 
> > > My reaction to these ideas for changing the psychology is that it’s  
> > > not appealing to me personally, though I realize I may be in the  
> > > minority and that we want to experiment with this stuff (and thanks  
> > > again for the great ideas!).
> > > 
> > > But let me make one counterargument against things like earning back  
> > > some of your forfeited money: it really muddies the consequences. How  
> > > bad is it to go off this road, exactly? If it’s a definite dollar  
> > > amount then the answer is simple. If it’s an amount some of which I  
> > > can earn back, then it’s complicated, which is not what we want. It’s  
> > > kind of like a previous debate we’ve had about grace periods and  
> > > similar things to make YBR contracts less harsh. Here was my  
> > > conclusion: (Short version: 3-strikes policies and grace periods and  
> > > such seem so fair and reasonable but they backfire. Better to stick  
> > > with the dirt simple “step off this road and you lose”.)
> > > 
> > > We need to minimize the number of rules and caveats to think about.  
> > > Any rules and caveats that make staying on the road harder are bad for  
> > > obvious reasons. But even the ones that try to make it easier you have  
> > > to think about too. That’s because you’re going to end up pushing the  
> > > limits and to understand the precise limits you have to understand  
> > > every rule and caveat. The idea is to have as little ambiguity as  
> > > possible about what will make you lose. Consider grace periods,  
> > > 3-strikes policies, and complicated and generous exemption criteria.  
> > > Those, ironically, don’t reduce your chances of failing on your  
> > > contract! How not? Because they don’t really make the overall goal any  
> > > easier; they mostly just add some fuzziness about how far you can push  
> > > things before you really lose. Which just means you push a little  
> > > farther than you would otherwise and just end up increasing your  
> > > chances of losing. Better to push it / procrastinate up to a bright,  
> > > unambiguous line than to push it / procrastinate up to a line whose  
> > > exact location is shrouded.  
> > > The lesson I’ve learned: make the goal itself easier, don’t try to  
> > > make it easier with various leniencies. If there’s any doubt, do a  
> > > trial period to see what a road is like before you fully commit to it.
> > > 
> > > –  
> > > [http://dreev.es](http://dreev.es) – search://“Daniel Reeves”  
> > > Follow the Yellow Brick Road – [http://beeminder.com](http://beeminder.com)
> 
> –  
> [http://dreev.es](http://dreev.es) – search://“Daniel Reeves”  
> Follow the Yellow Brick Road – [http://beeminder.com](http://beeminder.com)

–  
[http://dreev.es](http://dreev.es) – search://“Daniel Reeves”  
Follow the Yellow Brick Road – [http://beeminder.com](http://beeminder.com)

---

<div class="post-metadata">

**Author:** ![Daniel\_Reeves](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.beeminder.com/daniel_reeves/32/707_2.png) [@Daniel\_Reeves](https://forum.beeminder.com/u/Daniel_Reeves)\
**Post date:** [July 19, 2011, 7:32pm UTC](https://forum.beeminder.com/t/akratics-anonymous-and-the-what-the-hell-effect/1320/15 "2011-07-19T19:32:48Z")

</div>

From: Irene Randall [irandall52@yahoo.co.uk](mailto:irandall52@yahoo.co.uk)  
Date: Tue, Jun 14, 2011 at 01:05  
Subject: Re: akratics anonymous and the what-the-hell effect

Hi - Having re read everyones comments I see that I hadnt really  
understood the arguments the first time I commented. For me it has to  
be simple (thats why I like the raw data of my bathroom scale (s) )  
with no wriggle room. I weigh, I write it down in my book, I log it on  
my graph. It works best if there is a BIG reward - an all in one hit  
not dribs and drabs - which will evaporate if I get to the set date  
and am not under my goal weight. After that its up to me if I eat  
reasonably or gorge and then run miles … graph and scale dont care,  
dont lie. Yeah - go ahead Irene and have a What The Hell but you know  
that scale and graph will reflect it and you will be in big trouble  
getting back on the YBR.  
I sympathise with Jills thoughts (and congrats BTW on your -18lbs) but  
I need to be much much harsher on myself to get the results I crave.  
Apple Shop in Covent Garden here I come (woo hoo - today!)

Irene Randall  
From: Julian Schvartzman [julian.schvartzman@gmail.com](mailto:julian.schvartzman@gmail.com)  
To: Daniel Reeves [dreeves@umich.edu](mailto:dreeves@umich.edu)  
Cc: [akratics@beeminder.com](mailto:akratics@beeminder.com)  
Sent: Tuesday, 14 June 2011, 3:52  
Subject: Re: akratics anonymous and the what-the-hell effect

Dan,

This is in response to your previous message…

I get your points about partial refunds. I think that one of the main  
problems of this idea is the added complexity: in general, simpler  
rules seem better. However, human motivation (or lack thereof) doesn’t  
sound like a simple issue, and seems more complex than the anecdotal  
dilemma of offering a configurable auction or “just an auction”.

Personally, I wouldn’t mind going off the YBR a few times, as long as  
I reached my goal anyway, within a reasonable tolerance. Perhaps this  
is similar to having had some wine while in Spain. Of course, you can  
say that the goal should have been “at most two drinks in any two  
month period” or similar. I am just not convinced that strict rules  
with a single large penalty alone create sufficient motivation for a  
large group of people that will inevitably tend to go what-the-hell.

Note that the simpler scheme of increasing penalties over time is, in  
a way, also giving you “second chances” in advance. You just pay the  
smaller penalties, get another chance, and another… until you have  
no more slack and your next penalty is sufficiently high. Getting  
penalties refunded back to you is similar in this sense: you know in  
advance that you’ll have a second chance (by possibly earning some of  
your money back) and speculate on that, but these refund opportunities  
can easily be defined as increasingly more difficult to attain (plus  
you still have the threat of the next higher penalty). The increasing  
penalty scheme serves to discover the right motivating penalty amount;  
the refund mechanism is making the discovery process less expensive  
(plus the added benefit of creating an acquisitional goal). Once the  
refund process becomes sufficiently difficult, it’s like having no  
refund at all.

In any case, complexity alone might be sufficient to reject this  
refund approach. What I am trying to say is that, complexity aside, a  
properly defined refund mechanism doesn’t seem to have worse  
consequences than a scheme using increasing penalties and no refunds.

I look fwd to reading about your new ideas…

Julian

On Mon, Jun 13, 2011 at 10:37 PM, Daniel Reeves [dreeves@umich.edu](mailto:dreeves@umich.edu) wrote:

Thanks, Jill! Your last sentence is interesting… sounds like $621  
is still below your Motivation Point. Or could potentially be, if  
you’re even entertaining that “$621 to lose 18 pounds is a good deal”  
rationalization. But think of it this way: you can save yourself $621  
just by not eating much for one week! So even if all-in-all it would  
still be a good deal if you lost, you should feel pretty dumb if you  
do. 🙂

I’m still thinking about the ideas for turning the contract penalty  
around to not feel like a punishment. There are some good ideas here  
but I’m still personally not that into it. I mean, fine, it’s a  
punishment; so what? As an akratic you’re failing to do that which you  
obviously, unambiguously need to be doing, so why screw around? Let’s  
just go to the closest possible approximation of putting a gun to your  
head. In my way of thinking, every variation that makes it _less_  
like having a gun to your head just increases the chances that you’ll  
lose.

Finally, I noticed a similarity in Jill’s and Alex’s stories that  
reminded me of discussions with David Reiley and Dan Goldstein: In  
Alex’s case he was on vacation in Spain and it made sense to have an  
exception to his no alcohol contract. In Jill’s case, a temporary  
reprieve so she can enjoy the wedding and graduation party might make  
sense. Alex got the reprieve but at the expense of being able to take  
the contract seriously anymore. Jill explained how the possibility of  
reprieves just makes the overall goal harder. Still, wouldn’t it be  
nice if there was a way to have the best of both world’s? Could you  
put that gun pointed at your head in the hands of someone you trust to  
make the right judgment calls?

We’re working on an idea that’s not quite that holy grail but getting  
closer. We’ll describe it here soon.

On Mon, Jun 13, 2011 at 20:19, Jill Renaud [veganjill@gmail.com](mailto:veganjill@gmail.com) wrote:

> I agree with Danny on many of these points. I have been kibotzing (or  
> should I say beeminding) for over three years now  
> ([beeminder](http://beeminder.com/jill/hist)) with some degree of success. I’ve been  
> here through the three strikes rule – which overall makes the goal much  
> tougher – because you don’t take day to day things seriously enough. I’ve  
> also been here through the various grace periods and extra silly rules. I  
> think the barebones model (all or none) is best in terms of pushing you to  
> meet your goal.  
> My current weight loss road ([beeminder](http://beeminder.com/jill/weight)) ends in a  
> week and I am dangerously close to losing my bet. That said, I think that I  
> am very motivated to win my bet because the punishment is appropriately  
> severe ($621, which I need pretty badly to buy a new wardrobe since none of  
> my clothes fit me right now). If I had already won back 95% of my money,  
> I’d be pretty inclined to say “good enough” and not meet my overall goal. I  
> have a graduation party and a wedding to attend this weekend – were it not  
> for my road ending on Tuesday, I’d probably eat with reckless abandon and be  
> very disappointed with myself come Monday morning. Having basica.lly my  
> entire bet ride on this weekend will ensure that I behave (and hopefully  
> meet my overall goal).  
> That said, even if I don’t meet my overall goal, $621 to lose 18lbs is a  
> good deal in my book.  
> -Jill
> 
> On Sun, Jun 12, 2011 at 7:33 PM, Daniel Reeves [dreeves@umich.edu](mailto:dreeves@umich.edu) wrote:
> 
> > > It would be cool to have some kind of vivid daily feedback like “Today  
> > > you gained x$ :-)” or “Today you lost y$ :-(”
> > 
> > My reaction to these ideas for changing the psychology is that it’s  
> > not appealing to me personally, though I realize I may be in the  
> > minority and that we want to experiment with this stuff (and thanks  
> > again for the great ideas!).
> > 
> > But let me make one counterargument against things like earning back  
> > some of your forfeited money: it really muddies the consequences. How  
> > bad is it to go off this road, exactly? If it’s a definite dollar  
> > amount then the answer is simple. If it’s an amount some of which I  
> > can earn back, then it’s complicated, which is not what we want. It’s  
> > kind of like a previous debate we’ve had about grace periods and  
> > similar things to make YBR contracts less harsh. Here was my  
> > conclusion: (Short version: 3-strikes policies and grace periods and  
> > such seem so fair and reasonable but they backfire. Better to stick  
> > with the dirt simple “step off this road and you lose”.)
> > 
> > We need to minimize the number of rules and caveats to think about.  
> > Any rules and caveats that make staying on the road harder are bad for  
> > obvious reasons. But even the ones that try to make it easier you have  
> > to think about too. That’s because you’re going to end up pushing the  
> > limits and to understand the precise limits you have to understand  
> > every rule and caveat. The idea is to have as little ambiguity as  
> > possible about what will make you lose. Consider grace periods,  
> > 3-strikes policies, and complicated and generous exemption criteria.  
> > Those, ironically, don’t reduce your chances of failing on your  
> > contract! How not? Because they don’t really make the overall goal any  
> > easier; they mostly just add some fuzziness about how far you can push  
> > things before you really lose. Which just means you push a little  
> > farther than you would otherwise and just end up increasing your  
> > chances of losing. Better to push it / procrastinate up to a bright,  
> > unambiguous line than to push it / procrastinate up to a line whose  
> > exact location is shrouded.  
> > The lesson I’ve learned: make the goal itself easier, don’t try to  
> > make it easier with various leniencies. If there’s any doubt, do a  
> > trial period to see what a road is like before you fully commit to it.
> > 
> > –  
> > [http://dreev.es](http://dreev.es) – search://“Daniel Reeves”  
> > Follow the Yellow Brick Road – [http://beeminder.com](http://beeminder.com)

–  
[http://dreev.es](http://dreev.es) – search://“Daniel Reeves”  
Follow the Yellow Brick Road – [http://beeminder.com](http://beeminder.com)

–  
[http://dreev.es](http://dreev.es) – search://“Daniel Reeves”  
Follow the Yellow Brick Road – [http://beeminder.com](http://beeminder.com)

---

<div class="post-metadata">

**Author:** ![Daniel\_Reeves](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.beeminder.com/daniel_reeves/32/707_2.png) [@Daniel\_Reeves](https://forum.beeminder.com/u/Daniel_Reeves)\
**Post date:** [July 19, 2011, 7:33pm UTC](https://forum.beeminder.com/t/akratics-anonymous-and-the-what-the-hell-effect/1320/16 "2011-07-19T19:33:04Z")

</div>

From: [kar1k@gmx.de](mailto:kar1k@gmx.de)  
Date: Thu, Jun 16, 2011 at 09:51  
Subject: Re: akratics anonymous and the what-the-hell effect

> I’m still thinking about the ideas for turning the contract penalty  
> around to not feel like a punishment. There are some good ideas here  
> but I’m still personally not that into it. I mean, fine, it’s a  
> punishment; so what? As an akratic you’re failing to do that which you  
> obviously, unambiguously need to be doing, so why screw around? Let’s  
> just go to the closest possible approximation of putting a gun to your  
> head. In my way of thinking, every variation that makes it _less_  
> like having a gun to your head just increases the chances that you’ll  
> lose.

Makes a lot of sense to me, I like your gun-to-the-head-metaphor.

> In Alex’s case he was on vacation in Spain and it made sense to have  
> an exception to his no alcohol contract.

Did it make sense? Maybe. In any case I feel it would have been  
important to negotiate the exception beforehand not in the situation.

What I find interesting is that I know situations where it’s easy for  
me to follow the rules because I sense that they are cast in stone,  
and other situations where my internal lawyer is on overtime arguing  
about loopholes.

Unfortunately I don’t know yet what differentiates these situations.

Alex

–  
[http://dreev.es](http://dreev.es) – search://“Daniel Reeves”  
Follow the Yellow Brick Road – [http://beeminder.com](http://beeminder.com)

---

<div class="post-metadata">

**Author:** ![Daniel\_Reeves](https://sea1.discourse-cdn.com/flex019/user_avatar/forum.beeminder.com/daniel_reeves/32/707_2.png) [@Daniel\_Reeves](https://forum.beeminder.com/u/Daniel_Reeves)\
**Post date:** [July 19, 2011, 7:33pm UTC](https://forum.beeminder.com/t/akratics-anonymous-and-the-what-the-hell-effect/1320/17 "2011-07-19T19:33:21Z")

</div>

From: [kar1k@gmx.de](mailto:kar1k@gmx.de)  
Date: Thu, Jun 16, 2011 at 09:51  
Subject: Re: akratics anonymous and the what-the-hell effect

Hi Julian,

> I get your points about partial refunds. I think that one of the main  
> problems of this idea is the added complexity: in general, simpler rules  
> seem better. However, human motivation (or lack thereof) doesn’t sound like  
> a simple issue, and seems more complex than the anecdotal dilemma of  
> offering a configurable auction or “just an auction”.

Even though I like Daniel’s simple “gun-to-the-head-idea”, as I just wrote, I  
also like the idea of a more complex solution.

In the past months, various people have studied and written about  
human motivation and brought up the idea to use the mechanics of  
computer games to motivate people, as they work like a charm in games,  
keeping people hooked for hours.

I like the idea of a really complex system, with a simple frontend. It  
could involve different motivational strategies, different parameter  
sets within these strategies and depending on good behaviour, the  
program could let me off the leash for a while.

Of course people would have to be able to earn badges and stuff,  
become the mayor of procrastination and so on. 😉

And you could monetize the system by selling cheat codes. 😉

Ok, that was kind of silly, but I still like the general idea.

I have no idea if it would work, but it would be a lot of fun to try  
it out.

Alex

–  
[http://dreev.es](http://dreev.es) – search://“Daniel Reeves”  
Follow the Yellow Brick Road – [http://beeminder.com](http://beeminder.com)
