Ok, we decided to start with the lowest stakes group of users: the folks who’ve got paypal as their default, but never even created a goal. We’re going to send them a “Fear of God” email – something along the lines of: “we’re cleaning up unused accounts. if you want to keep your username, do [CALL TO ACTION] before [DATE], otherwise your account will be deleted”.
query:
User.where(:default_paytype=>"paypal", :stripe_id=>nil, :golcreated.in=>[0,nil])
email draft:
Subject: create a goal to keep your (USERNAME) beeminder account
Hi there, it’s been years since you used your Beeminder account. We consider your account abandoned and want to reclaim your username and URL – beeminder.com/USERNAME.
If you’re done for good, simply do nothing and we’ll delete your account and free up its URL in [TODO: amount of time].
BUT WAIT! If you still want your account, here’s what to do:
[TODO: finalize call-to-action]
If you run into any trouble with that, please reply to this email and we’ll help sort it out!
Thank you for trying out Beeminder way back when!
Danny and Bethany, cofoundersP.S. In case you forgot, Beeminder is about committing to a goal, tracking your progress, and getting charged actual money if you go off track.
P.P.S. There is no unsubscribe link down here because this is a one-time email about a change to your account. If you want to receive no more emails like this, well, do nothing and in [TODO: amount of time] your account will be deleted! Or reply to this email and we can delete it right away? But seriously, maybe give us a try first?