What is the most puzzling thing about Beeminder for non-users?

Newbee
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From this 2013 blog post:

So - what was the most puzzling thing about Beeminder for non-users in 2013?

And are the two most puzzling things the same now?

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I’m not totally sure what I had in mind there! I think any of these would be top contenders:

  1. “Why would anyone do that in the first place?”
  2. “Where does the money go?”
  3. “Are we actually serious with this in(s)anity?”
  4. “How can we possibly stay in business when our incentives are for our users to fail?”
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