Our recent premium changes have made some of you sad, which has made us sad. Seriously, this has been mildly traumatic – not least because of the fear that we’re shooting ourselves in the foot, that people will stop creating goals or signing up or recommending us unreservedly, and that we’ll fail.
And it’s hard to test pricing schemes – no fair charging people differently.
So we’re making a list of ways to make you happy about the changes… Please chime in!
1. Goals more grandfather-y
For some who’ve always taken it for granted that they can create goals left and right, it was especially jarring to hit that paywall on their next goal. (In the meantime we’ve at least automated that “more free goals please” button so the first time you press it you can just immediately create the goal, but that’s not getting at the root of the issue.)
So maybe it’s not enough that you can keep existing goals. They could also not count against the Infinibee limit. Meaning everyone who’s not premium would just magically get 3 more goals before they hit that paywall.
2a. Opt-in to pledges counting towards premium
This one would be kind of huge and potentially dangerous. I’m imagining it as a slider with dynamic text as you slide it but @bee and @chelsea are telling me to give it a rest with the damn sliders so it could also be radio buttons like so:
How much of your pledges should be applied to premium plans?
( ) 0% : “Don’t tamper with the purity of my incentives!”
( ) 50% : “Compromise! Credit half my paid pledges towards premium plans.”
( ) 100% : “I like free things! And I don’t think premium plans should cost anything anyway so no issues with skewed incentives for me!”
[ ] Apply this choice universally to all goals.
I know there are very varied opinions about applying pledges to premium and our first stab at a compromise was the first FAQ on the premium page which doesn’t feel like enough to some users. This may be the other extreme (even being opt-in).
Less drastic might be this:
2b. Waive the goal limit for people who pay pledges
For Infinibee only, you automatically get enrolled if you average more than $4/month in paid pledges.
3. Reward early adopters
(This one we’ve already done.)
Existing premium subscribers can keep their legacy plans indefinitely at the price they’ve been paying but we’ve also now (please let us know if you’re premium and haven’t seen an email from us!) sent out discount coupons for the new plans. The discounts are 10% off to 50% off depending on how long you’ve been premium. So 50% if you’ve been premium as long as it’s existed or 10% if you jumped on board right before we deployed the changes or 30% if right in between, etc.
For example, if you’ve been Plan Bee since the beginning then you can either switch to the new Beemium for $16/month or switch to Bee Plus for $8/month.
(Existing Beemium people are special because they just automatically moved to the new Beemium plan with the new charity perk. So maybe that suffices for them, but we’re checking in with them individually since there are only 28 of them and we know most of them by name. :))
4. Refunds in case we totally backtrack
(This one we’ll definitely do, unless it’s moot.)
It’s possible we’ll completely relent on the whole paywall thing. That might sort of get your goat if you sprung for a lifetime Infinibee plan (thank you to those of you who’ve done so!). So we’d refund those (maybe minus the price of however many months that you actually needed it to have unlimited goals). And in general do whatever post hoc adjustments make sense to make everything exquisitely fair.