Yesterday (Black Friday!) we bumped up the price of Beemium again. It’s now at $50/mo. (Think of it as a Black Friday discount on Infinibee and Bee Plus, relatively speaking, I guess?)
Why didn’t we warn you so you could get in at the old price for the usual year of grandfathering? Businesses commonly do that, to encourage people to upgrade before a price hike. It’s a nice Act Now inducement to buy stuff. The answer is we don’t want more people getting Beemium. Why not? Let me count the ways:
- I personally dislike Beemium (it feels unbeeminder-y I guess?) and have never paid for it as user-me, even though user-me would happily pay huge amounts for Bee Plus (if we hypothetically charged huge amounts for Bee Plus).
- We may even want to kill Beemium eventually – see Strategy Memo: Beeminder Is Pledge-Focused | Beeminder Blog – though more likely Beemium is the principled exception, the thing we would keep charging for even if we made everything else free. Beemium is where the revenue-eating features go.
- In particular, Beemium includes quasi-real-time support and the charity option which is partially shirk-n-turked so I’m averse to creating any more Beemium users especially if they don’t care much about those expensive features.
- Pledge short-circuiting is something people think they want but tend to be wrong about. When someone jumps to something huge because they’re feeling all gung ho and hard-core, I suspect they’re more likely to weasel when they derail. Or freak out and quit when it gets hard. Climbing the pledge schedule like God intended can be more awesomeness-inducing. But this is highly individual.
I guess mostly we could call it a boring business decision. Beemium is expensive for us and is now a bit more expensive for you. Also the cool kids don’t need Beemium. Bee Plus is the coolest plan, IMHO. And look how cheap it looks now, next to Beemium!