How is new user retention looking relative to where you’d like it to be? Even with the redesign, there’s a pretty steep learning between finding out about Beeminder and knowing how to use it effectively to achieve your goals. Some websites address this with tips for new users (emails, popups, or the like) that explain new features a few at a time and offer “just in time” access to additional resources.
Some information I’d suggest including:
- What do I beemind? (Examples of each type of graph, and a link to the “user stories” page I suggested in the other post)
- How do I pick a rate? (Details of the road dial, the akrasia horizon, etc)
- What do I need to do now? (How to enter data, set up reminders, and contact support if needed. If it’s a weight loss graph, possibly explain how it handles normal fluctuations.)
- What else can I do? (Information on more-advanced settings, participating in the forum, beemium, etc)
At the very least, I’d suggest updating the FAQ, which is pretty intimidating right now. It’s not organized, particularly visually compelling, or (I suspect) even representative of the questions that are actually frequently asked. Similarly, the intro video shows images from the old design and describes it working in ways that aren’t true any more - and I expect the equations on the blackboard in the background add to the sense of “this is too complicated for me to figure out.”
Essentially, the resources available to a new user on the site should provide all the information you’d get from a trusted friend in a way that is approachable and easy to find. More referrals are great, but I expect you’d get more impact from retaining the folks who make it to the site from the referrals that are already happening.