As Beeminder super-fans may remember, I am the Beeminder Minister of the Exterior, who started a few months ago helping out the BeeTeam. Since I started, I’ve actually mainly been focusing on interior work at Beeminder (financial processes) but I’m transitioning into working on finding new ways to bring people on to Beeminder!
One of the concepts I’m most excited about is a referral program. I know that before I joined the Beeminder staff, I blogged regularly about Beeminder and constantly was telling my friends how great it was. Word-of-mouth is one of the biggest ways that the Bee-love gets spread. So: would you take advantage of a referral program? What kind would you prefer?
- Option 1: Beemium Coupon method: A referral program that gives both you and the new user a month of bee plus or infinibee when they use your referral code. Theoretically, if you regularly refer people to Beeminder, you could have a premium account at no cost to you.
- Option 2: Cold Hard Cash method A referral program that gives you some amount of cash (let’s say ~$5) after someone signs up using your referral link and creates a goal. You’d have to create an account on a separate website most likely (like referralcandy) but once set up, it would be set up forever, and you’d get cash on an ongoing basis. I had this set up for YNAB (my budgeting software) and I netted around $80/year just from having my referral link in my signature on a forum.
- Option 3: Affliate/ambassador program A program that you need to apply for rather than have the code generated automatically. This could be combined with either the options above or it may have a more closely revenue-sharing mode. This is the most marketing-y of all the options. It probably wouldn’t make sense for you if you don’t have a large online following, but could end up being a great revenue source for a Beeminder lover who also is a blogger and/or superuser of Pinstafacesnapgram.
What do you think? Complete this sentence “A potential beeminder referral program makes me feel ______.” (e.g. excited, bored, icky)